Bus 475 - Integrated Business Topics
Autor: pagele • April 12, 2012 • Research Paper • 635 Words (3 Pages) • 1,792 Views
Target's Value Alignment
BUS/475 Integrated Business Topics
April 7, 2012
Target's Value Alignment
The foundation of every company is built around the values of the company. Values can be defined as the actions and attitudes that are guided by core beliefs (Ethics Resource Center, 2009). Business operations and decisions for future endeavors are all made based on the values of the company. When profits become more important to the company than what they originally set out to offer, values of the company are lost. Because people from different backgrounds may have a different set of values, often the workplace can take on the identity of the majority of the employees. Employees are only one amongst many factors that can cause the values of a company.
Origins of Values
Target is a retail store that was found in 1962 in Roseville, Minnesota. Target stores originated from Dayton Dry Goods Company, which was founded by George Dayton in 1902. George Dayton used his personal values to shape the character of Dayton Dry Goods Company. This store soon became known for the quality of the merchandise, practicing fair business operations, and maintaining a giving spirit; all of which defined the character of Dayton (Target Brands, Inc, 2012). From the beginning the company has been dedicated to offering the best product value, innovation, and an exceptional shopping experience to their shoppers. Confirmed with the slogan Expect More. Pay Less. Target operates under the same values established by their founder Dayton as they continue the legacy of their predecessor (Target Brands, Inc, 2012).
Action of Values
Individual values perform an important part in a company’s culture as well as helps to build a decisive culture of excellence. These values influences personal behavior and provide guidance to them to work in unison with the goals
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