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Autor:   •  August 28, 2012  •  Essay  •  1,064 Words (5 Pages)  •  1,902 Views

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i want to learn for my business class so that i can prepare for my exams properly The Creative Culture (Group A) – Evaluation of an Industry Sector of your Choice

You will need to do the following:-

1. Form Pairs – One person to be the leader.

2. Leader to email me both their and their partner's details.

3. In the email Subject Write: "The Creative Culture – Group A – Pairs"

4. Identify an industry of choice which may include the entertainment, food, travel, housing, etc

industries. The choice is yours. DO NOT look at specific organisations. This task is aimed at

you analysing the industry factors that effect, or may effect, organisations in it considering

expansion or new players entering the industry.

5. Concepts that should be included are PESTLE, 5 Forces, Opportunities and Feasibility

Analysis.

6. Prepare a 500 word summary, and approx 6 minute presentation of your findings. Ensure you

demonstrate sources of your information (ie: what research have you conducted to help

inform your analysis?

7. Dedicated class time and guidance will be given to help you with your research. 8. Due Week 6 - Summary and Presentation

9. Assessment Weight 15%The Creative Culture

Week 4 - Tutorial Industry and Competitor Analysis Case Study

1. Refer to the Case Study "Thriving in a Crowded Industry By Creating Meaningful Value and Differentiation from Competitors" page 165 of your text and answer the 4 Critical Thinking Questions on pg 166.

1. What are the common attributes across the three companies in this feature? How do these attributes help the companies thrive in otherwise competitive industries?

The common attributes across the three companies in this feature is the way of them being innovative in starting a new business in already existing and competitive market. Each of them has come up with a new and unique idea of expanding their business in their respective way.

While Home made pizza company came up with an idea of delivering uncooked and unboxed to the customer who came on heat able parchment paper, on the other hand Hot mama came up with an idea of a store which was designed specifically for mothers to shop with small children in tow. Each location entertains kids with movies, toys, video games, and colouring books, all centrally located so mothers can keep an eye on their kids. Every aisle

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