Business Proposal Case

Business Proposal

ECO 561

John Banks

Kenneth LeCour

May 30, 2013

The business proposed is Unique Experience Health Center location Americus, Georgia because of an effective business atmosphere and economic climate in South Georgia Unique Experience Health Center entails several services and experiences that are included in the business. Unique Experience Health Center offers a relax atmosphere of relaxation from a busy and stressful day. This business will grow and develop in this city since it is the only one in the surrounding area. The world today is stressful which leaves individuals on edge and in need of a means to ease stress.

Business Description

The business that is proposed is a health center that shall provide different products and services for the customer. The mission of Be Well Health Center is to help people from executives to the everyday person. Be Well Health Center offers relaxation, healing for the whole person such as enjoyment, entertainment services, and products designed to ensure individuals are energize. The ownership of be unique experience health center shall read Unique experience Health Inc. with a chairperson of the board and a board of trustees. Unique experience health center will offers massages by trained technicians, barber’s, hairstylists, dinar and health food bar.

The desire of unique experience health center is to open centers in nearby cities such as Columbus, Albany, and Macon Georgia are the future goals of be well health center. The long-term goal of the center is to open a center in every major city in Georgia. In case the health center reach franchise status manager need training how the center operate, how to manage accounts and staff.

Industry and Market Analysis

Unique experience health center will continue to be a growing business in the State of Georgia, individuals are stressed, no energy, and are seeking ways to make themselves feel good about themselves. Individuals are turning to health clubs for treatment and relaxation to improve their way of life. Today many Americans are seeking health care center to improve their health and relief of daily stress. Study reveals there are several health centers throughout the state of Georgia. The growth rate of health centers in Georgia reflects a 15% within the past several years. Although the economy is not excellent, the health care centers continue to grow.

Competitive Analysis

Although unique experience health center is the first of its kind in the city of Americus, none offers the options unique experience