Capilano Honey

Introduction: The sweet and savory spreads grocery in the stick up decade has undergone phenomenal changes due to varying economic, environmental and affectionate conditions. Honey in particular, has been one spread that has gone by both prosperous and rough patches. Honey manufacturers and packers have apply technological innovation to create a new trade niche while strengthening their traditional foodstuffs with solid merchandise schemes and planning. This report is going to be focusing on the lovemaking market and exporting/importing of love life. The various marketing opportunities associated be examined and an appropriate assessment will be given on the future of honey markets and whether some(prenominal) of the options analyzed have any viability. Capilano Honey Limited is used as the focal head word for examining, analyzing and discussing the honey market in Australia and internation every(prenominal)y. Why Capilano Ltd.? Capilano is one of Australias oldest and most well-re like a shotned companies whose singular focus is on honey and all products related to honey. It is a popular and dominant brand in the domestic market and with successful expansion to foreign markets is now considered one of the top global honey brands in the world. jibe to that that they are the fourth largest honey processors and packers in the world.

Capilano honey is change both in consumer and business markets making it a perfect tense candidate through which to examine and analyze the honey market domestically and internationally. The Domestic Consumer Market: The consumer market is where goods are bought by purchasers and household members for use of goods and services and not for making a profit. The consumer market is primarily a B2C market (Pride. Et al, pg: 209-10). Capilano honey is sold for consumption through retail outlets and supermarkets although a good deal of Capilano honey is also sold in bulk to other businesses (which is cognize as a Business-to-Business