Cellular Communication Services

ERIC PETERSON

WRITTEN ANALYSIS OF CASE (WAC)

BACKGROUND:

Cellular Communication Services Inc. (CelluCom) was a cellular based corporation founded by Ric Jenkins that had a number of subsidiaries. Originally founded as a small California based system, CelluCom with the promising leadership of Ric Jenkins had now grown up to a $200 million company that was amongst the top 20 companies of the Cellular Industry. Green Mountain Cellular Telephone Company (GMCT), one of its subsidiaries, was a cellular mobile telephone system situated in an area surrounded by a number of cities and towns in New Hampshire and Vermont and that was licensed for offering its service to an area of 2000 sq mile. The division established not long ago with Eric Peterson appointed as the General Manager of the Division. CelluCom was recently successful in achieving major metropolitan licenses from the Federal Communications Commission that led its services expand to Sacramento, California and Florida while losing all of the rural territories. The Company however, started an aggressive campaign to acquire these licenses from small Entrepreneurs and successfully acquired 12 rural licenses. The Case furthers outlines the problems faced by the GMCT Company in its preoperating /construction phase and its inability to meet its turn-on date as a result of collective issues of inability to plan and organize by its key position holders. Peterson, taking a deeper look into the matter as things get worse, determines what synergies could be utilized to overcome the existing issues by collectively providing a win-win solution to the company, its employees and its customers.

THE ORGANIZATIONAL STRUCTURE OF CELLULAR COMMUNICATIONS:

THE ORGANIZATIONAL STRUCTURE OF CELLULAR COMMUNICATIONS:

Before analyzing the challenges and issues faced by the company and its GM Eric Peterson, we first take a look at the Organizational structure of the Company which shows that the company adopts a Functional structure both for the CelluCom and GMCT. This kind of structure essentially helped the company in Specialization and Perfection as far as the technical issues were concerned. Sharing of ideas was another advantage that could have been obtained however, due to lack of confidence between some of the employees as well as the egoistic behavior of some of the higher level officials, this advantage couldn’t be achieved to its fullest rather the structure was not appropriately formed

With a more specialized