Coca Cola Quailty Control

Coca-Cola Quality Control

• “Coca-Cola Co. has many important assets, including its famous name, its broad bottling network, and its talented workforce. The company considers its most valuable asset to be consumer satisfaction. Through advertising, quality assurance, and dedication to service, Coca-Cola and other successful firms build an emotional bond between their products and their customers. The customer outpouring of anger and disappointment when the company changed the formula for Coca-Cola in favor of New Coke is evidence of the bond that has developed between Coca-Cola and its loyal customer base. An independent brand power survey found that Coca-Cola is the best-known, the most admired, and the most esteemed brand in the US. The firm works hard to increase that satisfaction and to heighten the intensity of customer attachment to its product. Coca-Cola understands that the value of its trademark is only a reflection of the degree of customer satisfaction that it brings about and intends to continue by serving its customers with a passion.” (Goizueta)

• The TQM concept and philosophy is sweeping across the corporate world and has been greatly embraced by some Fortune 500 corporations such as IBM, Coca Cola, Unisys, Mobil, Texaco, between others. (find source)

• We measure key product and package quality attributes by focusing on ingredients and materials, and regulating manufacturing, bottling and distribution, of The Coca-Cola Company products to ensure those products meet Company requirements and consumer expectations in the marketplace.

As The Coca-Cola Company expands our beverage portfolio and supplier base to meet the increasing demands of growing and developing markets around the world, customer and consumer expectations and regulatory scrutiny continue to rise. The global nature of our business requires that the Coca-Cola system has the highest standards and processes to ensure consistent quality -- from our concentrate production to our bottling and product delivery.

To ensure such consistency and reliability, the Coca-Cola system is governed by the Coca-Cola Operating Requirements (KORE), a new management system which replaced The Coca-ColaManagement System (TCCMS) in January 2010. KORE enables the Coca-Cola system to address the changing business landscape while supporting our Company's strategic growth plans by creating an integrated quality management program which holds all of our operations, system wide, to the same standards for production and distribution of our beverages.

KORE guarantees the highest standards in product safety and quality, occupational safety and health and environmental standards across the entire Coca-Cola system by outlining clear requirements for the policies, specifications and programs that guide our operations. With endorsement from leadership throughout the Coca-Cola system, KORE integrates business