Competitive Analysis

Competitive Analysis

Direct Competitors:

         Phoenix Cell Phone Repair Company is not the only cell phone repair business presently operating at Lake Charles. There are few other places where people can get service or repair around the city. Since the market for repair of cell phone is rising day by day and lots of investor as well as small business owners are willing to start up these business. Emerging business in same areas are major competitors for our business. They may come up with better price and location to compete with us, which may attract our customer to divert towards them. Similarly some major phone companies presented in Lake Charles areas like At&t, Verizon and Sprint are also considered as a direct competitors for our business. Major strengths of these competitors are, they offer insurance and guarantee/warrantee for the products along with the data plans. Customers are always attracted with lots of benefits and low cost. These cell phone companies covers a huge market all around the country, which eventually disrupt our business. The weaknesses of these companies are basically having long-term contract for customers. Customers must stay in long-term deal to enjoy the benefits and guarantee through out the respective companies.

Indirect Competitors:

Indirect competitors are businesses that offer slightly different products and services, but target the same group of customers with the goal of satisfying the same need. There are not such particular indirect competitors of our cell phone repair business presented physically but online business providers like Amazon and eBay are some of the major indirect competitors. We must be aware of them. They sell all the products, which we use in our store. Customers can buy all the parts and assemble their cell phone, which directly impacts our business. Internet can be accessed 24 hours a day/ 7 days a week, the customer can shop at their convenience and at a low cost to the retailer. These online service providers can be compared to a one-stop shop because so much can be purchased from the site at discounted rates. There are some customers who prefer to see items up close, which are the major weakness of online service providers because they cannot simply trust the description and pictures provided in the website.