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Estephe Competitive Analysis

Autor:   •  October 10, 2015  •  Research Paper  •  2,134 Words (9 Pages)  •  1,033 Views

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TO:                Marketing Director

FROM:                Marketing Executive

DATE:                 August X, 2015

  WORD COUNT:                         XXX words


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EXECUTIVE SUMMARY ……………………………………………...............................................2

1. INTRODUCTION …………………………………………………................................................2

2. COMPETITIVE ANALYSIS KEY FINDINGS ..........................................................................3

2.1. SUPERCOMM ONLINE OFFERING  ..............................…………………………………........4

3. CREATION OF 12 MONTHS’ DIGITAL MARKETING PLAN.................................................5

4. RECOMMENDATIONS ...........................................................................................................6

5. REFERENCES ........................................................................................................................8

6. BIBLIOGRAPHY .....................................................................................................................9

7. APPENDICES–(7.1 to 7.4) …………………………………...............................................10-16

7.1. DIGITAL MARKETING ACTIVITIES ANALYSIS OF ESTEPHE’S FIVE KEY COMPETITORS .10

7.2. FOCUSED ANALYSIS OF SUPERCOMM’S ONLINE STRATEGY ……………………………….

7.3. ESTEPHE CURRENT POSITION COMPARED WITH MAIN FIVE COMPETITORS

7.4. COMPARING SUPERCOMM & ESTEPHE TARGET CUSTOMER PROFILES

TABLE OF FIGURES

Figure 1- Main competitors versus Estephe digital analysis overview ......................................,3

Figure 2- Gantt Chart “12 months digital marketing plan for Estephe.ch ...................................5

Figure 3- Calendar of relevant Education events .......................................................................6

Figure 4- Digital Marketing activities analysis of 5 main competitors ..................................10-11

Figure 5- Supercomm.ch 7Ps analysis ……………………........................................................12

Figure 6- Estephe current digital position analysis ...................................................................13

Figure 7- Creation of buyer personas – Estephe vs. Supercomm ………………………………14

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