Corporate Social Responsibility - Coca-Cola's Approach to Ethical Challenges Across Boarders

Table of Contents

Chapter-1Introduction 1

1.1 Coca-Cola’s Company Profile: 1

1.2 Ethical Challenges Coca-Cola Encountered When Entering a Foreign Market: 2

1.3 Report Objectives 2

Chapter-2 Literature Review 3

2.1Corporate Social Responsibility (CSR) as a tool to respond to ethical challenges: 3

2.2 The need to implement CSR activity in an organization 3

2.3 CSR as a multilayered concept to sustainable economic responsibilities: 3

Chapter-3 Analysis & Evaluation 5

3.1 Coca-Cola faced Legal consequences for unethical business practices 5

3.2 How Coca-Cola resolved this issue by implementing CSR projects: 5

Chapter -4 Conclusion & Recommendation 6

References 8

Bibliography 9

Chapter-1Introduction

1.1 Coca-Cola’s Company Profile:

Coca-Cola began its business in 1886 as a local soda in Atlanta, Georgia (US) offering around nine types of beverages every day. By the 1920s, the organization had started growing rapidly across borders, offering its Products first in the Caribbean and Canadian markets and afterward moving to Asia, Europe, South America and the Soviet Union. In 2005 it turned into the biggest producer, merchant and advertiser of non-fermented drinks and syrups in the world. Coca-Cola is a freely held organization recorded on the New York Stock Exchange and by the end of the twentieth century; the organization was offering its Products in practically every nation on the planet.

1.2 Ethical Challenges Coca-Cola Encountered When Entering a Foreign Market:

Coca-Cola was boycotted in India in light of the fact that the local community groups were experiencing droughts across regions. After the clash in India, in 2007 Coca-Cola shaped an association with the World Wildlife Fund (WWF) and turned into a part of the CEO Water Mandate, as water is one of the organization's main concerns. Coca-Cola was additionally blamed for bringing on water deficiencies in – in addition to different regions – the group of Plachimada in Kerala, southern India.

Several campaigns and findings emulated the production of a report issued by the Indian NGO Center for Science and Environment (CSE) in 2003. With that confirmation in hand, the