Creating a New Opportunity Through the Green Markets

Creating a new opportunity through the green markets

Abstract

The aim of this paper review to appears the advantages and disadvantages of the Green Product in the green market and how its effect on the firms to greeting new opportunity.by using Article review method to the focus on the important challenge that green market faced . especially the people are becoming more concerned about the environment, so the demands for green products have increased . The conclusion that was drawn is that, It must be to develop plans by governments and organizations concerned with the environment to make green marketing within the community culture. the manager must know the impacts of green marketing strategy on the firms, performance through an analysis of the green innovation and green promotion .

Key Worde: Green market, Green product, advantages and disadvantages , green marketing strategy .

1- Introduction

There was a belief among marketing activities for a period of time representing a focus on standard sales volume as an indicator of the success of marketing activities that Contribute to building a direct relationship between the company and customers, On this basis, many of the companies have different policies to a produce the product without care about to human and environmental damage Relying on the prevalence of these ideas and not crystallized marketing culture among consumers, as well as the lack of legal regulations that restrict this trend. However, the increasing environmental problems during the past three decades resulted in the expansion of environmental awareness, for example, the expansion of the ozone hole, global warming phenomena, Acid rain Rising air and water pollution levels and many of the climatic phenomena. this Prompting many specialists and researchers to find solutions to these environmental phenomena, and