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Csp Marketing Paper

Autor:   •  February 25, 2014  •  Term Paper  •  320 Words (2 Pages)  •  1,165 Views

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Mankind have all witnessed the sustainability “megaforces” that impact our lives every day, for instance, climate change, water scarcity, and CO2 emission. The paper and packaging industry is one of the industries responsible to many of these important issues. In the U.S, each person uses 749 pounds of paper every year and total consumption is around 187 billion pounds per year for the entire population. World paper consumption has grown 400 percent in the last 40 years. Now, take a minute to consider how many trees are pruned, how much water are used to produce wood pulp, and how many papers are wasted in packaging.

Mobius105 by YFY Corp. (http://www.mobius105.com/) the taiwan-based company launches their new product, Npulp from a revolutionary straw-pulp technology, which makes paper from waste straw instead of from pine trees. In China, there are more than 600 million tons of agricultural straw biomass produced per year. Farmers usually burn more than 90% of straw off to clear the field after harvest their crops. The burning straw contributes to air pollution and CO2 emissions. Through bio-pulping technology, a proprietary enzymatic process will eliminates the use of harsh chemicals when converting straw to straw pulp and will also reduce the water usage. The entire Npulp production is completed in less than four hours. From 600 million tons of straw, Mobius105 aims to produce 345 million tons of Npulp, equal to the amount of wood pulp produced globally every year. Although the current Npulp is not making paper for daily office use, it is ready for use to produce corrugated cardboard, mold cushion packaging and other conventional paper products. This innovative technology has definitely turned wastage into a sustainable green product.

Most importantly, YEY Corp, the parent company of Mobius105 has created a system to collect and purchase the excess straw from farmers that discourages burning, protect the environment, brings economic development

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