Defining Success

Peanut butter – convenient// tasty

Puzzle- fun/attractive- expensive

collapsible wheel- 节省空间 方便携带

跑道- 持久 耐用 减轻受伤率

Success:

  Defining “success” is crucial when making judgements about it. Here I focus on evaluating the possibility of success on the market recognition of the product itself, including whether and how well it solves target consumer’s pain points, regardless of idea provider’s sustainability, e.g. barriers, amount of investment needed and supply-chain arrangements. Noted that the product itself can be a success regardless who the supplier/ manufacture is.

  Under the two criteria proposed above, Polytrack stands out with more direct and bigger add-value comparing to its three counterparts. Polytrack provides universal solution for all riding competition holders on decreasing injuries of the horses, increasing performance and more importantly to the product consumer’s direct benefit, improve durability and tolerance on bad weather, leading to a higher revenue. The solution is proven effective and hits right at the point through practice and can even lead change in the whole industry.

Fail:

  Adopting the same criteria as evaluating “success”, fail here refers to low adoption rate among consumers. The below two reasons together leads to a possible low purchasing willingness for sliced peanut butter and therefore most likely to fail .

  One reason is the product limited the usage of peanut butter and has a rather small potential market. Convenient as the product’s biggest competitive advantage raises a question——How many people that prioritize convenient actually like peanut butter? Kennedy himself isn’t a peanut butter nut indicates that people buy peanut butter for varied usage besides PB&J. The product thus has high substitution rate because a simple bottle of peanut butter can match more needs.