5 Management Actions That Have Contribution to the Success of Bata

(1) Brand management

One of the management actions that have contributed to the success of BATA is their brand management. From the case we can know that, at the time running a business in India is very though, shops have to open although customers were not there. The range of BATA was not good at the time; customers can not satisfaction in the range of products.

Because of that the management of BATA have start to focus to on their brand management. They start to target to middle and upper class it is because the lower class customers prefer to purchases the Chinese or local shoes at that time. Besides that, the management improves the product in term of quality as well as price. Higher quality's product will automatically attract the upper and middle class customers to purchases the products. Besides cooperate whit the eight internationally renowned brands, which include Hush Puppies, Marie Claire, Bubble Gummers, Power, Sandak, North Star, Weinbrenner, BATA also offers a wide range of domestic labels like Quovadis, Jubilee and Featherlite Naughty Boy to improve the brands popularity.

On the other way, BATA realized that they should not focus on fashionable footwear, it is because BATA already very well known for its functional footwear for its reliability but focus on other area production.

Safety remains very important in the work place, however today's workforce demand extreme comfort from shoes that look good, keep them fit and healthy at work at the same time. That is why BATA industrials sales teams start to deliver the most optimum performance from Safety Footwear to meet the customer's needs. Further in protection, support or even in fit and durability. For example the tunnel system, this distinctive is the notch in the heel, the notch allow to spreads the pressure when walking. The special shoes allow the wearer keeps upright by the shock absorber and that will spreading the load gives the heel extra stability. That kind of shoes can prevents tired and loss of concentration and hence avoids a great number of accidents.

(2) Customer Relationship Management

Customer Relationship Management (CRM) refer to a widely- implemented strategy for a company managing their interactions with the customers, clients and sales prospects. CRM help the company identify and target their best customer, provide a quality sales leads, and implement the marketing campaigns effectively. Other than that, CRM also help the company form individualized relationships with the customers in order to improve customer satisfaction and give the most quality customer service to the most potential customers. Customer relationship management tools include the software and browser- based application that can receive and organize the information about the customer and then provide to the employee with the information that they need to know their