Digital Business in the Social Age

Digital Business in the Social Age
 
 
 
 
 
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Introduction

This document aims at providing insights on the products that Skate Leather Products offers to the customers. The report also gives an outline of what the business entails inclusive of outlines that are paramount for the company to be allowed to operate in the market. The report will also provide a justification approach on the structure and design of the company. It will also provide the future development of the website and insights on how the business can improve performance and expand their market with the use if the digital platforms available in the market.
Business Outline
Name of the Business
The name of the company is Glate Leather Company

The vision of the company is to ensure that the customers are in a position to access quality products at an affordable price. The company will also be instrumental in ensuring that all the components within the economy in as far as age, class, and gender are put into consideration when designing products. The logo will also be in every product manufactured by the company.
Product and Service

Glate Leather Products Company has identified an opportunity in the market, which involves the supply of leather products including leather bags, leather watches, wallets, envelope cases, and leather shoes (West & Mater, 1968). All the goods will be individually handcrafted to guarantee the customer unique, fine, and high-quality products.

Source of Revenue

The primary source of revenue for the business will be savings accrued for some years (Swan, 1915). The management will also ask for assistance in the form of goodwill from some of the major banks within the region (Zeiss, 2003).
Target Audience

The target audience includes persons between the age of 18 and 40. This is because in most cases individuals within this bracket have a unique sense of fashion (Morris, Schindehutte, & Allen, 2005). This however does not imply that persons outside the age mentioned above bracket will not be able to access the product. The digital generation of individuals between 19 and 30 will be given priority in as far as employment opportunities are concerned provided each of them has academic and experience in working in such an industry (Montgomery, 2007).
Position in the Market

Our primary competitors in terms of sales and profit margins will include Gucci, IBIS World’s Leather Good & Luggage Manufacturing, and Berger Company. Gucci for example manufactures stylish, classy, and luxurious products that have put the company on the global map in terms of profitability (Tokatli, 2013). Our aim, however, is to target all the components in the market and not just the wealthy people (Greve, 1996). Our vision is to create a sense of style to the different class of persons in the market.
Unique Selling Point