Essay of Topshop's Strategy Management Process

Select a firm in the textiles or clothing manufacturing industries and prepare a report discussing the application of the strategic management process. If you have chosen a firm with business activities that go beyond textiles or clothing manufacturing then you must focus mainly on its textiles or clothing manufacturing operations.

The report must contain the following elements:

Executive Summary

Introduction including a company profile (Word limit: 400)

An introduction to the paper as a whole and a brief description of the firm and its position within the industry.

Strategic Analysis (Word limit: 1,500)

For your chosen firm, outline the stages, steps and procedures that should be implemented to complete a strategic analysis as part of the strategic management process. This stage must among others include evaluations of the organization’s current general/contextual environment, competitive environment and internal environment. The strategic analysis is aimed at identifying the organization’s external opportunities and threats as well as its internal capabilities and competences.

Strategy Formulation (Word limit: 1,500)

For your chosen firm outline the stages, steps and processes involved in the formulation of corporate, business and international strategy as part of the strategic management process. This stage must among others include justifications for the chosen strategies based on the strategic analysis as well as methods of pursuing strategies and strategy evaluation.

Strategy Implementation (Word limit: 1,500)

For your chosen firm outline the stages, steps and processes involved in the implementation of the corporate, business and international