Executive Summary

Facebook Ad

1. Objective – “boost your post”.

The reason for the selection of boost my post is that I want my ad to be reached by as many people, because it will directly send them to the online site.

Ad Set

a. Audience

 Location – “India”, as decided as it the potential market also can be reached easily.

 Age – “15-40+”, as content on my blog suites this age group.

 Gender – “All”, as content suites all.

 Detailed targeting – College students and school students, Sports person, Adventure game as the content directly related to these interest type persons only.

 Connections – “Facebook pages – Exclude people who like your page”As people who already liked my page, are able to see my posts on their news feeds automatically. I want to create this Ad in order to attract more audience.

b. Placements – “Automatic placements”, I think the reason is that the automatic selection will be not too wide and not to narrow because we are providing reasonable product and this will not be expensive.

c. Budget & Schedule - $500/daily, for a period of 30 days

This amount is selected because I want to see the response of the ad within a period of 30 days.

2. Ad

• Format – “Single Image”By it, people can see single image in all the ad and we will be saved as we don’t have to pay for it.

• Page & links – Images are selected which provides a brief knowledge of the product, also the link get you