Final Report Mgmt

EAGLE

Business Plan

Prepared by:

MGMT 490

December, 19, 2016

Table of Contents

1.0 Executive Summary 3

2.0 Current Situation and Market Assessment 4

2.1 Strengths and Weaknesses 4

2.2 Current and Potential Customers 7

2.3 Current and Potential Competition 11

2.4 Major Threats and Opportunities 14

3.0 Business Summary 15

APPENDIX A | Protected Revenue and Expenses 19

APPENDIX B | Tactical Plan 20

1.0 Executive Summary

Computers quickly become the staple of everyday life and similar to the television, they’re the latest electronic device reshaping saving the way we live our lives. The computer industry is still new but has a strong potential for growth. Presently opportunities are high. The computer industry has wide appeal across multiple demographics such as occupation, age, gender, and education. It seems that convenience is the new norm.

EAGLE has been a pioneer of the computer industry since its inception. EAGLE is a leading developer of computers and laptops. It was founded in Michigan before opening a sales office in Chicago, Illinois. It has since expanded with sales offices all over the globe and has committed to be a leader in the international computer and technology community. EAGLE was founded by a diverse team with a Board of Directors from all over the world. Therefore, its commitment to global outreach and international business shouldn't be a surprise. It also has a strong commitment to local communities and being a socially responsible company. Overall it emphasizes the value of access to technology wants to be seen as opening the door for people of any income level by providing affordable, reliable, quality products.

This report highlights EAGLE’s internal analysis of its business practices and policies. While its initial growth had some ups and down, through the creation of this report these