Growth for Business
Autor: jiangyi0220 • March 10, 2015 • Research Paper • 407 Words (2 Pages) • 811 Views
Literature Review 1
Going international means growth for any business and there are many challenges that come with it, especially if we are looking at the small and medium sized businesses. In as much as we are calling them small these types of businesses are evolving and succeeding in the international market because of some of the advantages that they have.
For one the SMEs are very keen in the use of technology in their businesses, they are very confident in their technology prowess and they are highly focused on adopting the business management software and the business analytic software which has lately become more accessible to the small firms (Zou, 2011). Looking at the Diesel Company the use of technology is something that accelerated their international growth. They use such blogging to do their marketing and by so doing they reach out to all the people around the globe.
The fact that the business is small makes it easy to make decisions within the firm that respond to any market change and this works to their advantage since they are able to give what is required in the consumer world (Peng, 2009).
Specialization is another advantage that the SMEs have in the international market over the large businesses (Peng, 2009). The Diesel Company has specialized in the jeans and this is what has made them to be known internationally and hence their success. The fact that these companies produce one specific good in the market makes them to be trusted by the consumers because they make sure that their specialized goods are the best in the market.
One other small company that has grown to become an international market hold is the MAS Holdings, this a lingerie and sportswear maker and it supplies its products to large US brands. The company started as a low-tech dress making factory in 1986 and was founded by three brothers, it has since grown to be a large company globally. The company is a good example of the fact that a small business can really make it in the international market and grow to become something big.
References
Zou, S., & Fu, H. (2011). International Marketing: Emerging Markets. Bradford: Emerald Group Pub.
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