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Hk Disneyland

Autor:   •  January 2, 2016  •  Course Note  •  455 Words (2 Pages)  •  672 Views

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Since the HK Disneyland was facing problems of operation in the openning years, they have record a loss of HK$237 million. We have listed same key factors that made HK Disney turn the loss to profit.

The HK government provided strongly support to HK Disney. In 2004, HK Disney and HK Tourism Commission conducted a seriese of promotion in 26 mainland cities in China; HK Government negated with Shenzhen government to open the west ports of Shenzhen to let Chinese tourist can visit HK Disney more convenient.

Three new themed areas have been builded to increase attraction, since these themed areas did not appear in the others place. I.e. Toy Story Land, Grizzly Gulch and Mystic Point

Hong Kong Disneyland had put the Chinese culture in to the theme park, such as the Chinese Gazebo and the actors wearing Chinese gown. In avoid thee same problems of food and beverage in Paris, they also provide different kinds of foods from Asian countries, such as China, Thailand and Singapore.

Disney have released Annual pass to attract local tourist to visit more times.

They have also adopt the most direct way to increase the income - Increase the price of ticket.

Disney alos launched new souvenir products to coordinate the Disney, such as UPside down

At 2013, the theme park made a profit of HK$109 million. In 2014, they also have a favourable profit.

Since the HK Disneyland was facing problems of operation in the openning years, they have record a loss of HK$237 million. We have listed same key factors that made HK Disney turn the loss to profit.

The HK government provided strongly support to HK Disney. In 2004, HK Disney and HK Tourism Commission conducted a seriese of promotion in 26 mainland cities in China; HK Government

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