Not So Wonderful World of Euro Disney: Things Have Improved in Disneyland Paris

1. What factors contributed to the poor performance of Hong Kong Disneyland and Disney, respectively, during their first year of operations?

R / The cost of their services in general were very high, in addition to Disneyland is a completely different culture to American culture and therefore managers should first of all before all make a deeper market research to analyze all what is the culture of the French.

2. To what extent do you consider these factors were: a) predictable and b) controlled either by Hong Kong Disneyland or Disney's headquarters?

R / In this case will be predictable or controllable given to society we face, what their customs, religion, language, attitudes, etc .... from that point determine what situation or consequences as a result we get.

3. What is the role of ethnocentrism in the history of the launch of EuroDisney?

R / Maybe evaluating the marketing mix was not right, but basically the problem was that Walt Disney Company did not adopt the needs of Europeans.

4. What is your assessment of intercultural marketing skills of Disney?

R / In fact the assessment of intercultural marketing activities leave a lot to think about, like to say something if you do not want a thing because the force not be placed and American executives to be in Europe with his new Disney-style practically did of the culture of United States.

5. Why the success of Tokyo put to the direction of Disney to be too optimistic in their expectations of success in France? How China? Explain.

R / The success that has Disney in Japan is that this culture has always been open to cultural exchange which want to extract or copy the most of everything that there is good and believe that they lack, because Japan lacks a culture business due to his dedication to work and overcoming that gives way to internal cultural growth, which leads them to be supplemented with commercial culture that comes from outside. While France is more rooted in their cultures and not let the foreignness take up much space in the cultural development of their country, and old habits collide with the massive current cultural trade abroad. And China has been and will be very close to cultural exchange and income influences that might cause changes in thoughts of their culture by the political and military management exists where there is so far allowed the entry of many traditions outside but very controlled.

6. Why do you think that the experience of France Disney helped to avoid some of the problems of Hong Kong?

R / The problem was that despite all the financial, ideological, cultural and other Disney suffered