How McDonald's Have Changed in the Past 10 Years in Uk

In 1948 Brothers Richard and Maurice McDonald opened the first restaurant in San Bernardino, California. In Des Plaines Ill. Ray A. Kroc opened his first McDonald's in 1955, he figured he could franchise the McDonalds' business and six years later Kroc bought the McDonald business for $2.7 million. The company was innovate and Ronald McDonald made his debut 1963 as corporate spokesclown, the company grew and in 1965 McDonald's stock went public at $22.50 a share, two years later McDonald's went global. The first restaurant was outside the U.S. opened in Richmond, British Columbia and as of 2010 there are 32,737 McDonald's restaurants in 117 countries (Annual Report, 2010). Kroc remained as CEO until 1974 when Fred L. Turner succeeded him, Michael R. Quinlan became chief executive in 1987 and 1998 Jack M. Greenberg became McDonald's fourth chief. The company was built around a model of young, low-wage workers and opened its first drive-through window in Sierra Vista, Arizona in 1975. In 1979 McDonald's introduced the Happy Meal and manages to capture the income of working mums and their kids, the company grew and expanded evolving constantly. Growth continued into the 1990’s when constant menu changes lost customers, and the company was in decline, as Greenburgh took over.

The analysis in this paper will start at the beginning of 2000 when McDonald’s successfully opened its 1000th store in the Millennium Dome where it truly shined in front of its competitors, however there were some drawbacks too from its customers and anti-GM campaigners, they have spotted Genetically Modified Chickens in burgers which ends up in protest by socialist and anti-GM campaigners, they raised a point that the “campaigners say the public cannot be sure that meat fed on GM feed is safe and they point to the BSE crisis as an example of complacency in the meat industry” however McDonald’s replied by “McDonald's in the UK has taken the decision to move away from the use of animal feed containing genetically modified ingredients, We have therefore requested that our suppliers seek non-GM sources of feed”

By the beginning of 2001 McDonald’s have bought 33% stake in the UK’s leading sandwich chain company Prêt a Manger to expand its growth, both the companies were pleased with this deal, Prêt a Manger said that this could let them expand their business in America and Asia as McDonald’s will offer so much more than just money, but as far as the facts are concerned McDonald wasn’t performing well, they have lost nearly 10% of their sales by the last quarter of 2000 therefore they have decided to expand its will on other companies.

By the end of 2002 United States Consumers have filed case on McDonald’s regarding their obesity and high blood pressure claiming that the company did not provide us any health risk alert on their hamburgers and other food items, which has