Idea Generation

The University of the West Indies

Mona School of Business and Management

Master in Business Management

Cohort 6

Idea Generation

SBCO6190: New Ventures and Entrepreneurship

ID #:620053114

Lecturer: Dr. Sandra Palmer

Date of Submission: June 2, 2016

Idea One – Grocery Delivery Service

Vision

We will strive to provide the most affordable and convenient service to our customers in Jamaica who will also receive the highest quality customer service.

Value Proposition

Our company will offer the service of delivering groceries to people who are unable to conveniently grocery shop themselves. We take the hassle out of shopping in store, while still bringing the same great quality of your favorite products right to your front door.

The Significant Problem/Need

Jamaica has an enormous number of consumers and in recent years has seen an increase in the number of chain stores such as MegaMart, Loshusan, ShoppersFair etc. However, despite the increase in both Jamaicans’ propensity to spend and the number of stores to buy from, there is yet to be a widely popular and effective home delivery service for grocery products. This problem is further compounded by the fact that heavy traffic in peak hours sometimes makes it extremely inconvenient for customers to go to their preferred store to buy what they want, when they need it. They may therefore be forced to resort to alternatives such as corner shops and open markets where purchased goods have less quality.

Is it enough to pay a premium?

The seeming lack of a popular and efficient delivery service may persuade one to believe that the service is not much sought for but that is not the case. The results of a market survey

show that not only do people who fall within our target market want this service, they are also willing to pay for it.

The Existence of Opportunity

As e-commerce becomes more popular in Jamaica, winning over tech-savvy consumers depends on meeting logistical challenges of online food sales coupled with an understanding of customer needs and desires. As a pure-play online retailer, we will have an edge with our business flexibility and speed to market and we also plan to have a physical presence which remains crucial for connecting with customers. We plan to to develop online-specific strategies and tactics to capture growth and share, ensuring leverage of digital assets while integrating with retailer web and mobile go-to-market platforms.