Jack ‘n Jill

. Jack ‘n Jill

A. Product:

- Has 11 snack varieties namely; Chippy, Taquitos, Mr. Chips, Tostillas, Roller Coaster, Piatos, Spuds, Potato Chips, V-cut, Chiz Curls, and Sea Crunch.

- Each product has been designed to suit the preference, taste, and lifestyles of its consumers.

- There are also snacks for kids like Pretzels

- Have also products in the candies, chocolates, and biscuits line like Maxx, Dynamite, and Magic Flakes.

B. Price

- Prices of their products range from P15 to P40 depending on size and variant.

C. Place

- Jack ‘n Jill snacks are widely distributed by wholesalers and retailers. It can be seen in groceries, convenience stores, and supermarkets nationwide.

D. Promotion

- For their promotion, Jack ‘n Jill has commercials and celebrity endorsers for their snack like John Lloyd Cruz for Magic Flakes. They also have billboards along highway and roads. They also provide free trial of their products in supermarket. Their promotional reach is nationwide since they have mass advertising through the media.

http://www.universalrobina.com/2005/05/12/jack-n-jill-the-mega-brand/

II. Oishi

A. Product:

- They provide products specifically for consumers that are more interested in new and distinct flavours (Wasabi & Nori, Sea Salt and Kimchi).

- They provide products that can cater to both adults and teenagers; they provide chips that are best matched with beer (for adults) while it will still taste good without the beer (for teenagers).

B. Price

- They are able to provide consumers products that are very distinct for lower prices. The prices of their gourmet chips (Wasabi & Nori, Sea Salt and Kimchi) range from P40 to P60.

- For the other products,