Kim’s Pizza Playhouse - Marketing and Marketing Strategy

Kim’s Pizza Playhouse wishes to open a business as a means to opening a pizzeria for entertainment purposes for both children and adults. Kim’s Pizza Playhouse will be located at 5678 Washington Drive in Montgomery, Alabama. The pizzas will be made by customers themselves, as the customers will be provided with a flavored crust they choose, next placing their toppings at their leisure, and lastly watching their pizzas being made via the “Pump It Up Window” (a window allowing views to the oven where the rising of the pizza crust can be watched). Kim’s Pizza Playhouse will offer a place where both children and adults of any age will be able to build their own custom-made pizza in addition to entertainment via family-oriented music, age-appropriate video games, television cartoons, and movies.

2. SELF-ANALYSIS

Kim’s Pizza Playhouse will be owned by Kimberly Brooks. Potentially management will be hired to supervise the kitchen and food production and will potentially hire employees to supervise the dining room and guest services. The administrative duties of the business will be performed by Ms. Brooks. Ms. Brooks holds the educational background to complete all administrate and financial duties of said business. In addition, she holds past management experience in the restaurant industry. Both her education and employment experiences provide her with knowledge. Simultaneously Ms. Brooks does not hold the capacity to perform every duty necessary and will hire management for kitchen, dining room, and payroll/ human resource services. Presently owned and operated pizzerias and competitors will now have these areas covered, whereas we will need to hire others to cover the deficiency. In addition, competitors have added a game room feature to dining room areas. Kim’s Pizza Playhouse will not offer this feature but aims to counteract the feature with via family-oriented music, age-appropriate video games, television