Lg Electronics India Ltd and Sony India Pvt. Ltd

Executive Summary

This project aims to study the distribution channels, sales network and service patterns of the consumer durable market (Television) through an analytical and comparative study of two leading companies- LG Electronics India Ltd. (LGEIL) and Sony India Pvt. Ltd. The project also tries to bring out the shortcomings, if any, in the present system and thus recommends suggestions to improve the same. These suggestions are based on the market research conducted by our group.

The project was prepared in accordance to the guidelines provided by our group mentor Prof. Maninder Singh and the company officials we contacted during the industry research. This project report also contains the valuable insights provided to us by the channel Partners. Two company officials from each company and 6 channel members were contacted during this project.

The project outlines the television market in country. We have also provided a brief history of both the companies we have chosen. Further this project explains the distribution pattern of these companies the market presence and the reasons for their present position in the market.

We have also tried to explain the various problems encountered by the end consumers and provided suggestions which were based on a market research conducted on a sample size of 225.

Acknowledgments

We are very thankful to the entire dealer, service, and sales network of , LG Electronics India Pvt. Ltd, Delhi , without which completion of this project would not have been possible.

We are extremely grateful to Mr. Rishi Vasudeva (Area Manager, LG Electronics India Pvt. Ltd. Delhi), Mr. Bharat Sethi (Deputy Manager, LG Electronics India Pvt. Ltd. Delhi) and Mr. Syed Asif Ali (Executive, SONY India Pvt. Ltd. Delhi) Mr. Amorinder Chettri, (Territory Incharge, SONY India Pvt. Ltd. Delhi) for sharing with us all the details of the project and providing us with valuable insights about sales, distribution & servicing function. We would like to thank them for the patience shown by them and being of such a great help to all our queries.

We would also like to express our gratitude towards our professors, Prof. Maninder Singh, for giving us an opportunity to do this project on sales and distribution and for being the guiding light through the completion of this project.

CONTENTS

1. Executive Summary 2

2. Acknowledgement 3

3. Methodology