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The Role of Information Resources & Erp for Lg Electronics

Autor:   •  February 24, 2012  •  Essay  •  1,244 Words (5 Pages)  •  1,873 Views

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Written by: Michael Moore

The Role of Information Resources & ERP for LG Electronics

Course: Masters of Business Administration

Module: International Management

Tutors: Catriona Sharkey & Bill Kirwan

Written by: Michael Moore

Student No: 1710844

Word Count 3508

Executive Summary

On December 7th 2011, my colleagues and I gave a presentation to the board of LG Electronics in which we gave some recommendations as to how LG can improve and evolve in order to become a major player in the electronics market. Included in those recommendations was strong advice to the board that they carry out a feasibility study into the implementation of an Enterprise System. It was recommended to LG Electronics in the context of their knowledge management and information flow and how this could lead to sustained competitive advantage. This report will form part of that feasibility study that we recommended to the board.

The report is broken down into three sections. The contents include a discussion on how information resources can lead to sustained competitive advantage. The second part deals with the acquisition of an Enterprise System and considers whether or not this would lead to an advantage. And the third part of this report will analyse issues that may arise should the company decide to implement an Enterprise System.

Introduction

LG Electronics is a global electronics and telecommunications company headquartered in Yeouido, Seoul, South Korea. The company operates its business through five divisions: mobile communications, home entertainment, home appliance, air conditioning and business solution. LG Electronics is the world's second-largest manufacturer of television sets and third-largest producer of mobile phones. It is a flagship subsidiary company of LG Group, one of the world's largest electronic conglomerates.

The company has 75 subsidiaries worldwide that design and manufacture televisions, home appliances, and telecommunications devices. Its mobile communications division provides mobile communication terminals, personal computers and communication devices. The home entertainment division offers TVs, PDP modules, and audio, video and storage devices. The home appliance division provides refrigerators, washing machines, microwave ovens, cleaners, compressors, motors and others. The air conditioning division provides air

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