Management Policy and Corporate Strategy

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INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA

COURSE OUTLINE

Kulliyyah

Economics & Management Sciences

Department

Graduate School of Management

Programme

Master of Business Administration

Name of Course / Mode

Management Policy and Corporate Strategy

Course Code

MGT 6263

Name (s) of Academic staff / Instructor(s)

Associate Professor Dr Intan Osman

Rationale for the inclusion of the course / module in the programme

The course provides necessary knowledge and skill in strategic management process –an essential tools to undertaking any organizational strategy which is a part of the graduate programme

Semester and Year Offered

Trimester 1 (2013/2014/2015)

Status

Core

Level

Graduate

Proposed Start Date

Trimester 1, September 2015

Batch of Student to be Affected

Current Intake

Credit Value / Hours

Core

Pre-requisites (if any)

None

Co-requisites (if any)

None

Course Objectives

The objectives of this course are to:

1. To understand the concepts and techniques, relevant analytical tools, and the process of strategic management.
2. To develop students’ capacity to think strategically to enable them to evaluate strategic options that will ensure organizational effectiveness and achieve competitive advantage.
3. To develop the ability of looking at the “big picture” by integrating and synthesizing knowledge previously gained from other sources and academic disciplines.
4. To highlight the critical need and the supreme importance of gaining and maintaining the competitive advantage for any firm that operates in this ever changing and uncertain environment.

Learning Outcomes

Upon completion of this course, students should be able to:

1. To enable the students to apply the process in strategic management and the relevant skills requires in applying the tools and techniques.
2. The ability to apply strategic thinking in applying optimal search for strategies .
3. To enable the students to analyze firms in different industries, make objective strategic decisions and justify those decisions both orally and in writing.
4. The ability to analyze, evaluate, and apply relevant information from a variety of sources and apply holistic view of management knowledge when identifying management of organization in a effective manner and competitive advantage.

Transferable Skills:

Process of Strategic management : analyzing information using

strategic evaluation tools , thinking critically, solving problems, writing research report/paper

Teaching-Learning and assessment strategy

Class lectures, case analysis, students’ project presentations, class discussion and project work

Course Synopsis

MGT 6263 (Management Policy and Corporate Strategy) is the integrative capstone course for business / management graduating students, designed to develop skills for strategic thinking and analysis, leadership, communication, teamwork, and cross functional integration.  

• The format of this course will include both strategic management theory and case analysis. In this programme, students will be exposed to the various concepts and techniques of strategic management and strategic management process that focuses on how firms formulate, implement and evaluate strategies.  
• This course requires the students to integrate theory and concepts from other functional areas, such as marketing, finance, production, human resources, economics, statistics, etc.
• The major responsibility of students in this course is to make objective strategic decisions and to justify them through oral and written communication.  For this purpose, business policy cases will be used extensively in this course.  Business policy case typically describes the external conditions and internal situation facing a firm and presents sufficient information to develop, analyze, and choose among alternative strategies.

Mode of Delivery

Lecture, class discussion, presentations, and project work

Assessment Methods and Type / Course Assessment

Content outline of the course / module and the SLT per topic

Weeks

Topics

Learning Hours

Task/Reading

1

(5 Sept)

Course Outline distribution and clarification.

Group Formation 

Chapter 1:   What is Strategy and Why Is It Important

Chapter 2:   Charting a Company’s direction: Its Vision, Mission, Objectives and Strategy

6.5

Thompon,J.R., Strickland .A.J., Gamble.J.E.

(2014)

pp:4-16,20-43

2

(12 Sept)

Chapter 3: Evaluating a Company’s External Environment

Chapter 4: Evaluating a Company’s Resources, Capabilities and Competitiveness

6.5

Thompon,J.R., Strickland .A.J., Gamble.J.E.

(2014)

pp:46-78,80-118

3

(19 Sept)

Chapter 5: The Five Generic Competitive Strategies

Chapter 6: Strengthening a Company’s Competitive Position

Case 2 – Costco Wholesale in 2012: Business Models and Strategy  

P: Group 1  D: Group 2

6.5

Thompon,J.R., Strickland .A.J., Gamble.J.E.

(2014)

pp:120-146,148-177

5

(3 Oct)

Chapter 7: Strategies for Competing in International Markets

Case 5 – Under Armour – Challenging Nike in Sports Apparel  

 P: Group 3  D: Group 4

7.5

Thompon,J.R., Strickland .A.J., Gamble.J.E.

(2014)

pp:178-213

6

(10 Oct)

Chapter 8:  Corporate Strategy

Case 13 – Google Strategy in 2012  

P: Group 5  D: Group 6 

6.5

Thompon,J.R., Strickland .A.J., Gamble.J.E.

(2014)

pp:214-255

7

(17 Oct)

Chapter 8:  Corporate Strategy

Case 19 – 7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments

P: Group 2  D: Group 1

6.5

Thompon,J.R., Strickland .A.J., Gamble.J.E.

(2014)

pp: 214-255

8

(24 Oct)

**Mid – Semester Examination**

(Coverage: Chapters 1, 2, 3, 4 & 5)

(Duration: 2 hours)

Chapter 9: Ethics & Corporate Social Responsibility

13

Thompon,J.R., Strickland .A.J., Gamble.J.E.

(2014)

Chapter 1 to 5

9

(31 Oct)

Chapter 10: Building an Organization Capable of Good Strategy Execution

Case 20 – The Walt Disney Company: Its Diversification Strategy in 2012

P: Group 4  D: Group 3

P: Group 7 D Lecturer: Coach Inc. 2012

7.5

Thompon,J.R., Strickland .A.J., Gamble.J.E.

(2014)

pp:286-314

10

(7 Nov)

Chapter 11: Managing Internal Operations

Case 24 – Starbucks in 2012: Evolving into a Dynamic Global Organization    

P: Group 6  D: Group 5

Summary of Lessons Learnt Cases 1-7:  Group 7

6.5

Thompon,J.R., Strickland .A.J., Gamble.J.E.

(2014)

pp:316-340

11

(14 Nov)

Strategy Case Presentation 1  -  Group 1

Strategy Case Presentation 2 -   Group  2

   10.5

Thompon,J.R., Strickland .A.J., Gamble.J.E.

(2014)

12

(21 Nov)

Strategy Case Presentation 3 -   Group 3

Strategy Case Presentation 4 -  Group 4

10.5

Thompon,J.R., Strickland .A.J., Gamble.J.E.

(2014)

12

(28 Nov)

Strategy Case Presentation 5 - Group 5

Strategy Case Presentation 6 - Group 6

Strategy Case Presentation 7 – Group 7

9.5

Thompon,J.R., Strickland .A.J., Gamble.J.E.

(2014)

13

Final Exam

12

Total

109.5

Main references supporting the course

Required

Thompson, A.A., Peteraf, M. A., Gamble, J. E. & Strickland III, A. J. (2014). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and, Cases, McGraw-Hill Global Edition, 19th Edition.

Additional references supporting the course

Recommended

Abdul Wahid Hamid. (1989). Islam the Natural Way. MELS, London.

Jeffrey S. Harrison. (2003), Strategic Management of Resources and Relationship, John Wiley & Sons, Inc.

Michael A Hitt, Robert E. Hoskisson, and R. Duane Ireland. (2007). Management of Strategy Concepts and Cases, Thomson South Western College Publishing.

Michael E. Porter (1985), Competitive Advantage, The Free Press, New York.

Rafik I. Beekun. (2006). Strategic Planning and Implementation for Islamic Organizations. Herndon, VA, USA.

Rafik I. Beekun. (1997). Islamic Business Ethics. Herndon, VA, USA.

The Mejelle. (1967). (An English translation of Majjallahel-Ahkam-i-Adliya…), Law Publishing Company, Katchery Road, Lahore, Pakistan.

Thomas L. Wheelen, J. David Hunger. (2006). Strategic Management and Business Policy, 10th Edition, Pearson Educational.

Periodicals

Internet-based resources related to strategic management.

Malaysian business magazines (e.g. The Edge, Malaysian Business) and business section of Malaysian newspapers.

Journals and magazines in management and business (e.g. Strategic Management Journal, Academy of Management Journal & Harvard Business Review).

Prepared by:

Name: Dr Izhairi Ismail

 Designation: Assistant Professor/Dr Intan Osman, Assoc. Prof.  

IIUM GSM

Checked by:

Name: Dr Noorihsan Mohamad

 Designation: Head of MBA Program

IIUM GSM

Approved by:

Name: Prof. Dr. Aahad M. Osman Gani

 Director

IIUM GSM