Corporate Strategy of Apple

Corporate Strategy is a very important element of organization’s direction and also a very important way to reach the line of business success in the long term for company. The most important factor for a company is to understand how to make a successful marketing strategy. Marketing is a process of bring potential costumer to current customer as well, if you sale your product without potential costumer and marketing, sale, no matter how well the product is, the result is no market and the company will be close down.

In my opinions, Apple IPhone’s corporate objective is to sale their products to those people, who do not yet have Apple product, Apple is a large-scale marketing company, if they want to make more own profit to themselves, they have to exploit their marketing which means they should sale their product everywhere. Apple iPhone exploits their marketing not only through advertisement and also exploit their distribution network, Apple open up flagship store in every country, for example, in Hong Kong, consumers do not need visit stores such as “DGA-Design” in Causeway Bay that was located in the IFC Mall. A flagship store located in the heart of Hong Kong and is a great way to attract customers. Also they provide any Apple iPhone product and good services (web).The other objective of Apple iPhone is want to become a business leader in mobile market, Apple iPhone want to establish an online search machine and platform for Apple online advertising (web), to achieve this goals, Apple should very closely with big search engine firms such as Google or Yahoo in order to match their competitor and become a leader search engine for their online advertising. Without a doubt, the importance corporate objective of Apple iPhone is maxima their company profit.