Marketing Case - Motivators and Hygiene Factors Theory

Biography

Frederick Irving Herzberg who was born in Massachusetts in 17 April 1923 became one of the most influential names in business management. He graduated from City College in 1946 and moved to the University of Pittsburgh to undertake post-graduate workplace while teaching as a professor of psychology at Case Western Reserve University in Cleveland and later moved to the University of Utah where he held the position of professor of management in the college of business. Thanks to all the knowledge that he had gained, he has indicated one theory which became the most basic theory for the whole general economic sciences that anybody studying economic must know. He is most famous for introducing the Motivator-Hygiene theory whose 1968 publication "One More Time, How Do You Motivate Employees?" had sold 1.2 million editions by 1987 and was the most requested article from the Harvard Business Review.

"Motivators and Hygiene Factors" Theory

Generally, not satisfying is dissatisfying and in return not dissatisfying is satisfying. By contrast, Frederick shows his theory to prove the opposite side that not satisfying doesn't mean dissatisfying and reverse. As for his "The Dual Structure theory", there are two main factors that play the main role to motivate and satisfy the employees and help managers calculate the most suitable strategies to manage their human resources. According to Frederick, the elements connect to the satisfaction with the job is called the Motivator factors, and the ones link to the dissatisfaction with the job is called the Hygiene factors.

The first group combines these following elements: Achievement, Recognition, Work Itself, Responsibility, Promotion, and Growth. It connects to the nature of job and reward. Fulfilling these things may causes the satisfactions and excitements in the process of work. The employees will