Marketing Dell Computers

WEEK ONE – MARKETING DELL COMPUTERS

1. What should your company do to help them determine what their customers want? What changes are occurring in the market place/ society/culture/ industry?

Company research- on staff, technology, needs and wants of customers.

Society is more reliant on computers and technology so DELL would have to keep their products up to date with what customers demand

Businesses and education is much more reliant on technology

2. Is the company targeting the right customers? How are they perceived relative to their competitors? Are there other possible markets? Which customers are likely to want the companies product?

Yes. Eg Newcastle uni and educational facilities and offices.

Dell is perceived as reliable cost effective, not exclusive any longer, there is always potential to sell to more customers in the education realms and business world but marketing and other changes would have to be made.

Staff and students rely on Dell e.g telemarketers and Newcastle uni.

3. What should the marketing mix elements look like to appeal to these customers? Does anything need to be changed in terms of the P's to satisfy customers

Place – In store access/ by online

Price – competitive/ good price

Product- basic appearance/ get a bigger market

Promotion- innovative promotion/ new website

4. What things can the company do to engage emotionally with customers? How can the company make customers feel good about their transactions with the company?

Work on more engaging promotions

Company