Marketing Planning - Te Amo Restaurant & Café
Autor: Kaung Zaw Htet • January 25, 2016 • Business Plan • 2,024 Words (9 Pages) • 1,929 Views
CONTENTS
Page
BUSINESS PROFILE.………….....................................................................2
MANAGEMENT..………………………………………………………………………………..3
- Planning……………………………………………………………………………………………………3
- Organizing………………………………………………………………………………………………..5
- Leading…………………………………………………………………………………………………….7
- Controlling……………………………………………………………………………………………….8
FINANCIAL DATA…………………………………………………………………………….9
ANALYSIS ON BUSINESS ENVIRONMENT………………………………………..10
- SWOT analysis……………………………………………………………………………………….10
- PESTEL analysis………………………………………………………………………………….....11
MARKETING STRATEGY………………………………………………………………...12
- Marketing Mix……………………………………………………………………………………….12
BUSINESS PROFILE
Name – Te Amo Restaurant & Café
Location – E.98, Inya road, Kamayut Township
Area of the place – 80 x 60 feet (4800 square feet)
Estimated capital – 6,000 million Kyats
Entrepreneurs – Kaung Mrat Minn, Kaung Zaw Htet, Pyae Soan Tun and Sitt Htoo Wunna
Total number of staff – 40
Introduction
Our innovative idea is to open a restaurant. The specialty of our business is that it is focused on couples; from lovers to long-married people. The nameof our restaurant “Te amo” means “I love you” in Spanish. The main idea and reason for creating a restaurant specially designed for couples is because there is only a fewquiet and romantic places in Yangon for couples to create memorable moments.
As a restaurant business, we will provide delicious food and good services, including special services for couples, in reasonable prices. Our menu includes not only traditional dishes but also many western style cuisines. Providing a good time to our customers is our main goal so that they will feel memorable and get the desire to come again next time even if it is their first time coming to the restaurant.
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