Marketing Your Business

Marketing Your Business

Team “A” has taken an interest in developing a business opportunity regarding solar paneling. Similar to any business venture, strategic marketing and development must be practiced. This document explains the key areas of marketing as it pertains to this particular solar paneling business. Those key areas are the following: place, pricing strategies, consumer relationships, advertising and promotion, product, and technology.

Distribution Channel

Three purposes vital to the selection of a proper distribution channel must be understood. The first idea is intermediaries supporting supply and demand factors adjusting errors of assortment through producers supplying huge quantities of products and services, and customers requiring fewer quantities of the large assortment of products and services creating a holding utility of time and place. The second purpose is intermediaries monitoring transaction factors to minimize the cost of distribution in terms of lot size, delivery, frequency, payment, and communication. This design establishes efficient exchanges between the producer and the customer. Reordering is an example of minimizing distribution costs because systems perform the tasks instead of humans- reducing labor costs and errors in inventories. The third plan is intermediaries leading the searching process. Because of producers’ uncertainties regarding consumer needs and satisfaction, this makes it easier and convenient to locate their customers (Schindehutte, Morris, & Pitt, 2008).

Team “A” will establish a supply chain management system because a wide range of products and services are being provided to a variety of customers. The business’ products consist of solar panels and equipment: monocrystalline, polycrystalline, and hybrid, micro-inverters, and solar thermal storage tanks. Services include the following: delivery, installation, cleaning, maintenance, and tree trimming. Targeted customers range from homeowners, general contractors, United States government, and corporate executives who are searching ways to reduce energy costs in the residential, commercial, and industrial sectors of the energy market. Solar energy is continuing to be a growing trend since 2012 in energy conservation and green energy.

Recommendation

Team “A” seeks the Solar Advisory Group which has a certification for solar photovoltaic installation comprises of the North American Board of Certified Energy Practitioners. Solar Advisory Group is a consulting and project management firm that has strong ties with energy performance certificates, solar installers, general contractors, developers, power purchase agreement firms, and huge energy consumers. The team is looking to expand on the market share of solar energy by seeking high volume distribution into the United States. Increased brand awareness