The Business Marketing & Sales Plan
Autor: patidiaze • April 8, 2015 • Business Plan • 524 Words (3 Pages) • 1,264 Views
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Assignment 5
Marketing & Sales Plan Written Assignment 5: The Business Marketing & Sales Plan
- Prepare a minimum of 3-Page document using the questions below as headings for your paper. Also prepare a PowerPoint that addresses each question.
- Assignment 5 is due electronically to the instructor and all TAs by 5:00 PM on Friday, April 10th. Answer These Questions:
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USP Definition:
- – Express your Unique Selling Proposition in a concise statement.
- – What differentiates you from your competition (how are you better/faster/cheaper)
- – How does this translate to Value for your customers?
- Customer Segmentation:
- – Who are the customers (age / psychographic profile / demographic profile)
- – What are their buying patterns for your product or service
- – Create a “Persona” of each customer
- Marketing Plan:
- – How do you reach your target customers?
- – How will you capture and grow market share?
- – How do you build brand awareness and create the “call to action” around a purchase?
- Sales Strategy & Plan:
- – Number and type of sales persons? Towards guides, the operations
- – Types of sales or sales calls?
- – Expected volume of activity per sales person / sales executive?
- – How is the sales strategy structured for scale?
- – How does the projected growth of the company compare to the growth of the industry, growth of the customers, and the strengths / weaknesses of the competitors?
Presentations this week will be by Team CMO & Sales VP
Government agencies, fairs, music festivals, brand ambassadors in the schools
Guides and travelers
What kind of organizations will be most adversely affected by your disruption of the guided tour industry? What is their expected recourse? All companies will react to a threat, and while it may be beyond the scope of this class, it is something that you should keep in mind.
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