A Marketing Business Game Report

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A Marketing Business Game Report

11 April, 2018

Estephany Arauz-Marin

Chloe Matuga

Robert Niemi

Camille Nonn

Yan Pang

Michael Sennott

Nan Wang

Linruo Zhang

Short Description:

The first location for our new restaurant will be in Paris, with a second location to be opened in the near future in New York. These two extremely apparent locations will help our restaurant gain an international backing more quickly and will allow our brand to spread more easily in the future. We decided to name our business simply Camille’s, because a non-complex French name will provide our French customers with a sense of familiarity with our unproven brand while providing our foreign customers with validation of our authenticity.

Our mission will be to provide foreign customers with a taste of France’s sweeter side, while also giving French nationals the chance to experience how people all over the world begin their day gastronomically. Camille’s menu will be focused upon serving dishes that have both an international flair to them while also holding true to French culture. For example, while offering breakfast and brunch items like crepes and quiche, there will also be items from places like the United States and their famous pancakes.

Our vision statement will be “To provide our customers with a unique dining experience that simultaneously embodies the entire world, while being unable to be replicated anywhere else.” Branching off of this, our values will include providing delicious food, quality service, and an authentic atmosphere to reach our vision of being one of the world’s foremost breakfast restaurants.

To hold true to French cafe culture, and to deal with the confined spaces that are synonymous with massive cities like New York and Paris, our restaurants will be rather small in size. While our store will have an outdoor seating area for smokers and those that enjoy the outdoors, the inside of our cafe will able to contain less than a hundred customers.

Marketing Approaches

Camille’s cafe will implement a mixture of both traditional and new marketing strategies. The four main traditional categories of marketing include print, broadcast, direct mail, and telemarketing. However, as a restaurant, the main traditional methods that will be used will be print and broadcasting. For print, we will produce brochures and posters to be distributed in Paris, as well as featuring in newspaper and magazine advertising spaces. Printing in English and French will be our main method of marketing, as those in France are more prone to using word-of-mouth and referrals from friends than other forms of traditional marketing. As for broadcasting, we will promote short 6 to 10 second commercials on Food network television shows to appeal to French people interested in trying a new place to eat.