Mba Student

Bill Rosenberg founded Dunkin' Donuts in Quincy, Massachusetts in 1950, and was hailed as a top young entrepreneur as he expanded to five Dunkin' Donuts locations by 1954. Rosenberg continued expansion, and today there are over 6,000 locations in 34 US states and over 2,000 more locations in 31 countries around the world, making Dunkin' Donuts the world's leading retailer of coffee, donuts, and bagels. By providing 52 varieties of donuts and over a dozen coffee drinks along with an assortment of bagels and breakfast sandwiches, Dunkin' Donuts enjoyed $5.5 billion in global system-wide sales in 2008.

With an emphasis on high quality coffee and patriotism, Dunkin' Donuts has set up a strong home base in New England and can be found in many gas stations, airports, malls, and supermarkets. As America became increasingly centralized in locations such as these, Dunkin' Donuts capitalized by strategically placing locations within these highly populated venues. While locations exist in 34 states, only 75 franchises exist west of the Mississippi River, mostly in Arizona, Nevada, and Texas. The company claims "America runs on Dunkin," explaining that America became a coffee-loyal nation during colonial times when King George imposed a high tax on tea. Today, Dunkin' Donuts serves 2.7 million customers worldwide per day.

Dunkin' Donuts, while created to primarily sell coffee and doughnuts, has always had a wide variety of products. In addition to their many types of donuts, hot, iced, and flavored coffees, lattes, dunkaccinos, and teas, Dunkin' Donuts has also created other breakfast foods like bagel, croissant, flatbread, and biscuit sandwiches.