McDonald Case
Autor: rita • July 20, 2012 • Case Study • 689 Words (3 Pages) • 1,550 Views
McDonald's is known as one of the most recognizable brands in the world. McDonald's have more than 30,000 restaurants in 119 countries serving 47 million customers each day. McDonald's is now the international market leader for fast food.
McDonald started in 1954, it was founded by Raymond Kroc where vision was to of provide customers with quality, service, cleanly (McDonald's Corporation, 2012). The strong foundation that he built continues today with McDonald's vision and the commitment of the talented executives to keep the shine on McDonald's arches for years to come. He also envisioned a nationwide fast food chain and revolutionized the American restaurant industry (Eric Goldman, 2012). McDonald's headquarters is in Oakbrook. Which have over 2,800 employees and it provides a wide variety of support functions to the 30,000 McDonald's restaurants in 119 countries around the world. Nowadays, McDonald's is serving over 68 million customers daily. McDonald is one of the most valuable brands globally. In 2010, McDonald have established over 33,000 local restaurants located in 119 countries across five continents (McDonaMcDonald's is known as one of the most recognizable brands in the world. McDonald's have more than 30,000 restaurants in 119 countries serving 47 million customers each day. McDonald's is now the international market leader for fast food.
McDonald started in 1954, it was founded by Raymond Kroc where vision was to of provide customers with quality, service, cleanly (McDonald's Corporation, 2012). The strong foundation that he built continues today with McDonald's vision and the commitment of the talented executives to keep the shine on McDonald's arches for years to come. He also envisioned a nationwide fast food chain and revolutionized the American restaurant industry (Eric Goldman, 2012). McDonald's headquarters is in Oakbrook. Which have over 2,800 employees and it provides a wide variety of support functions to the 30,000 McDonald's restaurants in 119 countries around the world. Nowadays, McDonald's is serving over 68 million customers daily. McDonald is one of the most valuable brands globally. In 2010, McDonald have established over 33,000 local restaurants located in 119 countries across five continents (McDonaMcDonald's
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