McDonalds Case Study

A- Introduction of the Case

B- Statement of the Problem / Identify Problem

C- Conduct Strategic Analysis

- Issues related to the case

D- Propose Alternatives Solutions

E- Make Recommendation / Select Appropriate Solution

A

When we talk about a company with the magnitude of The McDonald’s, it like said “take off the hats”, because it’s a symbol of growing, integrity, prosperity. Year by year has tried to fall in love with the customers either way. Specials, new item in the menu, new restaurants, or remodeling the old one, and new toys for kids, are the few tactics to get attention in public eyes. Some customers come for breakfast, some for lunch and some while the time away likes me. I had four boys and they loved happy meals of nuggets and the most important toys and the game room, gets them in his zone it’s fabulous. I have about six restaurants in my range, my favorite is the one with game room of course for my kids. Never rush at the time I get there, quiet and fun that any customer want when they go to eat or drink a hot coffee. For me do this specific project is significant because I was there long time ago and was my pleasure been there.

Mid 90’s I stared work in McDonald’s, 1511 Roosevelt ave, caparra heights San Juan, PR. Was my first job, my shifts 5:30am to 3:oopm, the first station was biscuit, then salad, later French fries, at noon cashier, cleaning bathrooms and parking etc.… Saturdays and Sunday, birthdays parties, sometimes the host other the clown girl. That was fun I love it. Been there let me talk more clearly about this company, what are the weakness and what are the strength. They still have the same problems, bad pay, too much responsibility, a lot work and not training for the different station in the restaurant. I hope they get better vision now for any employee. I never try The Big mac until I was working there but, I can’t have for free in my lunch time, I can get Hamburger, Quarter Pounder, Cheeseburger and Filet o Fish, no Sundae or any kind of Shake.

Some managers don’t treat as a human, don’t care about nothing, fail, cut, or get burn they just said its ok, in rush hour they want you as super hero do everything, worse when someone call out. Some managers help when we needed, they working hard as us. Beside those things, it was good place.

B

All changes they made between GM, menu, closing