McDonalds Case Study

McDonalds is the world's largest fast food business. They sell a wide variety of different fast food products ranging from hamburgers (their main product) to vegetarian burgers. Over the years they have adapted hugely to reach out to their target market with all sorts of different food and drink products like chicken, fries, soft drinks, coffee, milkshakes, salads and desserts. A business such as McDonalds like any other business has a main goal to make a huge amount of profit, that is what every business sets out to do. McDonalds being the largest and most successful fast food business has done so perfectly and makes a huge amount of profit through selling their products and the huge amount of advertisement and business promotion they do. Their other business goals which they mention in a question asked on their website are that their most important business goal is to be able to serve quality food that their customers and trust. By this they mean they want to sell natural and healthy food to some extent so customers feel safe with what they eat at the restaurants. McDonalds also created a global strategy to achieve which is called "Plan to Win". Plan to Win consists for give main factors which are people, products, promotion, place and price. This is essentially the same component of the marketing mix. They mention that they like to focus on their customers as well as the employees. McDonalds like to make sure their customer service strategies are adequate which helps to fullfil the needs of the franchise owners, food suppliers and employees which are all essential to help keep the business running smoothly.

McDonalds is a PLC which means that they are a company which can sell their shares freely to the public. Shareholders are good because the company has a good chance of profiting if the business does well and as McDonalds is very successful and always has been it is very good that they are able to sell their shares to the public. All McDonald's Restaurant is operated by either a franchisee or an affiliate of the cooperation's and as it is not a LTD there is no Sole trader who owns the restaurants directly. McDonalds has a limited liability also which means that the condition by which the shareholders are legally responsible for the debts of a company to the nominal value of their shares. This means that dependent on the amount of