Mgt 498 - Environmental Scan Paper

Environmental Scan Paper

James Walker

MGT/498

September 14, 2015

Susan Muhr Leister

Environmental Scan Paper

Most corporations no matter the nature of their industry will have the problem with dealing with the difference in environment. Environmental scanning is considered to be information that is compiled from external and internal environment and related to people that has key positions in the organization (Scanning and Analysis, 2015). The internal and external environments that create an organization accommodates in determining the scale of an organization’s failure and success. Organizations dwell on having the right knowledge that is required to stay competitive in this ever changing business world. Organizations can only be successful in the market, only if they have an environment scanning so that the organization can analyze and monitor the external and internal environments.

The companies that I chose that use an environment scan are Apple and Wal-Mart. I will start with Apple. The Apple Company is a leader in technology and innovations due to the fact that they have their own software and their ability to use it appropriately. Apple makes their ideas come to life, and they have a monstrous business strategy.

The business scan that Apple has consisted of is a very serious scan of the external and internal environments that can determine the success or failure of the Apple organization. Apple has proven that they can get the attention of their consumers, whether they maybe young or old consumers. The devices such as the IPhone and the IPad have captured generations of young and old. Apple’s owners Steve Wosniak and Steve Jobs created Apple in the 70’s. Back in the 70’s Apple took over the market and are taking over the market and even the market globally with Mac products.

The release of products for Apple is one of a kind and the technology is far best compared to electronic corporations like Samsung and Sony. The reason for the release of their own kind and being far best than others are the thinkers that is creative for Apple. By releasing these products Apple stays ahead of their competition and stays competitive. A lot of Apple products are products that are enhanced off the older products that Apple has made in the past years. Some Apple products that are advanced are the IPhone and IPod which was the Walkman of older days this is too make products that are convenient for consumers and not be big and bulky. With the IPod, consumers can listen to a variety of music without the worries of tapes. Apple makes sure that their products can be afford by all different incomes of their consumers, along with store locations covering all of the United States, making Apple an easier access for consumers. On the other hand, the IPhone is advancement in technology for a cellular phone, this phone does mostly everything with the speed of lightning, and other competitors like Samsung may come close but are light years away. Apple and their rival are in a lawsuit over the design of Samsung phones this may take a while going back and forth, but Apple will prevail.