Michael Dell’s Corporation - Dell Inc

Dell Inc

Case Analysis

Dell Inc. in 2008:

Can It Overtake

Hewlett-Packard as

the Worldwide Leader

in Personal

Computers?

Executive Summary

This case analysis contains an evaluation of Michael Dell’s corporation, Dell Inc. The year is 2008 and is a turning point for the IT product and service provider that is in need of a necessary revamp. The curtain state, pluses and minuses of the company, and what problems, options, and what solutions that should be evaluated are highlighted throughout this piece.

Environment:

-Dell exists in economic conditions that are currently spread out over the map, and that are at a considerable standstill. There are people and organizations that cannot afford to make any significant purchases at this time, and there are people and organization with disposable income that can purchase anything their heart desires. The high-class citizens apparently are becoming richer, and the middle-class and below seem to be getting poorer. It is a tough market currently, and a niche, a product or service that offers something unique to consumers is quite necessary at this time to capture sales.

-Stylish, popular social trends such as iPhones, Apple, and being perceived as wealthy is the in at the moment, and consumers want to be it everyday. Looking beautiful, while possessing attractive items is the upmost desire. Companies are trying hard everyday to keep up with the current market, and are constantly trying to create new styles, and trends for each season to increase demand and capture more sales.

-Technology operates the world, and politics and legal issues may come into play by affecting consumer sales with increasing gas prices, foreign affairs, and other current world issues that are persuading or enabling consumers to think twice about making a new purchase, such as an upgraded computer.

-Dell Inc.’s strengths include, no inventory build-up, cost efficiency, direct to customer business model, access to the latest technology, customization, and strong Internet sales. Their threats include, competitors such as HP, Apple, and Sony, high dependence, volatile markets, ever so changing trends, technology advances, and meeting the expectation to produce higher quality products at lower prices.

-Michael Dell mentions opportunity for geographic expansion and increased market share by staying up to date with current trends while continuing to offer their strong product lineups of computers, servers, storage units, and printers.