Myke - Easy Parking Function

Opportunity  

The increasing number of population also create a great support and demand for MyKE , urging its development . Firstly , the increasing number of population has been causing a wide variety of social problems . The MyKE could offer a key solution to those social problems . For instance , the Easy Parking function of MyKE would provide real-time parking vacancy location , shortest driving route to the drivers , relieving traffic congestion and waiting time . Such functions would be needed for the drivers to deal with the serious traffic problems , boosting the demand for MyKE . Moreover , the main sources of Big Data included the surveillance system , digital devices and social media ( Kitchin , 2014 ) . The possible increase in demand would provide MyKE a greater source of data , enabling crowdsourcing . With the rising demand boosting the download and use of MyKE , MyKE could gather and study more amount of usage information to drive continuous development . For example , it could offer more choices of vacant parking places . Not only in the area of Kowloon East can MyKE be used , but also a whole area of Hong Kong does . The big data technology could help to address social problems in Hong Kong through MyKE .

The great amount of visit of foreign tourists also provide a opportunity for MyKE to develop . According to Tourism Commission (2016) , there is at least 50 million of foreign tourists arriving Hong Kong for travel . Thanks to the individual visit scheme , abundant mainland tourists coming from 49 provinces respectively are allowed to visit Hong Kong . The great influx of visitors could provide a great amount of footage information for MyKE . The information of visiting places and time of the tourists could be travelled could be analyzed through the MyKE during visitors using the apps on smartphone . Due to the increased amount of data source , MyKE could generate more tourist-favoring sightseeing spots and routes easily . It will possibly enrich its function of Easy Walking and self-guided tour by offering more alternative travel routes . Moreover , the tourist could also enjoy the fun of travelling , and find it more convenient when they use MyKE . They could access to the up-to-date information about travelling Hong Kong , helping them plan their trips . As a result , the influx of tourists could help MyKE grow based on the collected travel data , further benefiting to the new visitors .