Narinex Ethics - Few Ethical Dilemmas

From the case study of Narinex, there are basically a few ethical dilemmas that are faced by not only the CEO Jennifer Brown alone but with her top executive management team as a whole. In relations to its main competitor, Glistrom, have just won another major contract, which was considered as a multiyear deal potentially worth up to $50 million. Mainly due to the factors of Glistrom's recent high profiling CSO (Chief Sustainability Officer) Maria Capelli whom have been appearing on various media platform such as conferences, cable news shows and even on the Internet realm of blogging on behalf of her organization.

Both organizations have been very competitive in terms of their pricing, various services provided and most importantly their respective effort in the sustainability initiatives pursued. Hence the main difference between Narinex and Glistrom is that of a CSO (Chief Sustainability Officer) in the board, someone on board to oversee issues pertaining to the sustainability of the organization.it has become a trend in the market with many companies such as SAP, Multinational software giant whom recently appointed its first CSO in part of an effort to reduce carbon emission and save energy. Other big companies such as Sun microsystem and Georgia Pacific have already in place of such a position. Thus, Narinex now faces the dilemma of deciding if they want to compete on the same platform with Glistrom. And if it does, deciding between the choices of handling the issues in-house with the current resources available, to incur additional cost of either bringing in consultants to investigate changes or to hire a CSO (Chief Sustainability Officer) such as the case of Glistrom to the Narinex to have someone in the board responsible with the overall responsibilities for sustainability of the organization.

Other factors that will be looked into are the dilemma of whether being green in its operations and management will give Narinex