New Lexus Boom Marketing Essay

PRODUCT DESCRIPTION

Need something that can carry you from one destination to another with without you doing all the work? Need something that will help with your sitting posture? Need something that is unique and cannot be compared? It’s time to get the all New Lexus Boom, a five seat and gasless SUV.

It’s design and it’s function is like no other, with solar panels indented on the hood, roof, and top of the trunk and light weight fans indented in the sides of the door (operating like a wind turbine), there will be no need to refuel. The Boom remote starter allows you to start it up to 2 miles away and so much more including, opening and closing the trunk, unlocking (locking) and opening (close) the (suicide) doors. The remote also allows you to release a dock that can lift wheel chairs into the driver seat making the seat behind it fold into the truck and allowing the driver seat to take the place of that seat. The SUV that is built to drive with the sun and wind also has seats that automatically adjust themselves, is well equipped with airbags on the doors, dashboard, and on the roof, and equipped with 22 sensors around the its body. The SUV Lexus Boom is unique because of it autopilot, which allows the vehicle to drive its itself and because of this feature, the steering wheel automatically folds itself into the dashboard bringing out a mini control on the right hand side of the drive that allows them to control the 25% of the SUV. Also, the GPS in this SUV is design to have a conversation with you along with its main features of guiding you to your destination.

A vehicle that can drive itself is what you have been waiting for and now it is yours. Drive with ease and freedom.

BRAND NAME

The brand name will be Lexus Boom.

The product has been chosen in order to attract the people of the golden; it will be designed according to their needs. This specific group of people are mostly aged 65 and above. Therefore due to their age a lot of health problems prevail; heart problems, paralysis, impaired hearing and vision, etc. There will be special low vision eyeglasses, custom microscopic and telescopic low vision aids which will help them to drive. Bioptic telescopes fitted inside the vehicle will serve as miniature telescopes; these are mounted into ophthalmic corrective lenses, usually above the person’s line of sight. They come in powers from 1.7X – 8X, in either focusable or non–focusable versions. The car will be designed with special combination of GPS, laser, radar and 3D environment data that will enable them to drive.