Nike Inc. Case Study

The company that i will be talking about is nike, i will talk about its description, the stakeholder model, the external factors, internal factors and the closing remarks.All this factor are what makes a company successful, without any of this a company nothing. But the most important parts that i will talk about are the stakeholders model and the external factors.

NIKE, Inc. engages in the design, development, marketing, and sale of sports and lifestyle footwear, apparel, and equipment, accessories and services. there athletic footwear products are mostly designed for specific athletic use, But most of the people use their products for casual or leisure purposes. they focuses on NIKE Brand and Brand Jordan product offerings in seven key categories: running, basketball, football, men's training, women's training, NIKE sportswear, and action sports. they also markets product designed for kids, as well as for other athletic and recreational uses such as baseball, golf, lacrosse, football, tennis, volleyball, and wrestling, i am sure i'm missing other sports and activities but those are the main ones . The company also sells a line of performance equipment under the NIKE Brand name, including backpacks, socks, gloves, glasses, sweatpants, and other equipment designed for sports activities. They also sell small amounts of various plastic products to other manufacturers through its wholly-owned subsidiary, NIKE IHM, Inc. Its reportable operating segments for the NIKE Brand are: North America, Western Europe, Central & Eastern Europe, Greater China, Japan, and Emerging Markets. The company was founded by William Jay Bowerman and Philip H. Knight in 1964 and is headquartered in Beaverton, OR.

stakeholders are individuals or groups that have a significant stake in what the business does. The company influences them, and they influence the company in return. The brand image and sales performance of Nike sports shoes, apparel, and equipment are significantly subject to the effects of stakeholders’ interests and corresponding actions. Nike addresses these stakeholders’ interests through a number of corporate social responsibility programs. As a global business, Nike Inc. has a wide variety of stakeholders with significant influence on the sales of the firm’s sports shoes and other products. The company’s corporate social responsibility programs target only a number of major stakeholder groups. Nike has the following stakeholders, arranged according to the firm’s prioritization: customers, communities, employees, government, and interest groups. The customers is the stakeholder most important, the customer can help the company by purchasing products producing growth sales revenues with the customer being satisfied by the high quality product and building a relationship with the company.

Economic is how well the company is doing on sales, and right now they are doing well. And at this