Nike Strategy online Discussion

1.How is the article "Can you say what your strategy is" relevant to Mintzberg's article on strategies deliberate and emergent?

They are all talking about the strategy, and they are all talking about how to make strategy successful in business.

2.What are the benefits and trade offs of a focus strategy?

Focus on the strategy can help you focus on what you strengths, which will make you and your company has a clear and direct plan to enforce.

3.Can a corporation build a competitive advantage though celebrity endorsement? Why not every corporation utilizes the celebrity endorsement tool?

Yes, celebrity can help corporation build public awareness. Because some type of corporation don’t need celebrity.

4.How should Armstrong respond to the negative publicity and rebuild his reputation?

Just like everyone who did wrong thing, what Armstrong should do is accept everything he did wrong before, and try to minimize the negative impact of society. He should keep doing the right thing, like continue his charity career, and threw herself into the Anti-Doping. He should accept people’s judgments, in the mean time, he is still a public character, he still need to do good respond to the society.

5.How should Nike respond to the revelation of Armstrong's doping issue?

When Kobe Bryant and Tiger Woods fall deep in scandal, what NIKE choose is still sponsor them, what Nike did is freeze Kobe for three years, and not even any punishment for Tiger Woods. But what Nike did to Lance Armstrong is, Termination the contract for ten years, which mean give up him by no hesitate. I think the reason why Nike do this way is