Organisational Change

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Managing Cultural Diversity

Name: Karen Hopper

Student Number: C12419792

Course: DT398/4

Brief:  

‘To write a report persuading the Managing Director of the benefits of a stronger focus on increased diversity of employees and an outline strategy for the implementation of the programme’

Table of Contents

Declaration……………………………………………….……………………………………………………3

Introduction…………………………………………………………………………………………………..4

Benefits………………………………………………………………………………………………………….4

Hofstede’s Cultural Dimensions…………….………….……………………………………………8

Implementation Strategy……………………..…………..…………………………………………..10

Implementation Plan…………………………………………..…………………………………………11

Conclusion…………………………………………..……………….……………………………………….12

References……………………………………………….………….………………………………………..13

DECLARATION

I hereby certify that this material, which I now submit for assessment as a continuous assessment project in Managing Cultural Diversity on the course DT398/4, is entirely my own work and has not been submitted in whole or in part assessment for any academic purpose other than fulfilment for that stated above.

Signed: _____________________ Date: _________________

Introduction

This report will aim to identify what diversity is and how it can affect a business. This report will also determine the benefits cultural diversity may have on an organisation and how it may create a competitive advantage for a firm. The report will also detail current literature and theories around cultural diversity in the workplace and will detail an effective strategy which can be implement within Perfume Co.

The concept of diversity encompases the undestanding that each individual is unique, and recognising inidvidual differences. When the term diversity is used it tends to be inrealation to the differences amound people, this can include their age, gender race, ethinicity, sexual orientaion, socio-economic status, mental and physical abilities and religious or political beliefs. (Foot and Hook, 1999) believe diversity is based around ‘obtaining innovative ideas by promoting the involvement of employees from a wide variety of backgrounds, working in teams’. According to (Cox and Blake, 1991) a firm that manages cultural diversity efficiently and effectively can create a competitive advantage.