Organizational Business Culture of Kingfisher Airlines

Organizational Business Culture of Kingfisher Airlines

Kingfisher Airlines is well-known for its pared-down, unconventional business model. Its focus on punctual arrivals and departures, and no-frills, yet friendly service, has helped the airline to thrive in a time when many others are failing. Kingfisher approach may not be for everyone, but those looking for a great value and dependability find Kingfisher Airlines to be the perfect choice.

Focus on Fun

1. Kingfisher is known for its flight attendants' and pilots' kooky in-flight announcements and playful attitudes. Even the CEO has a sense of humor; his main focus is to satisfy the customer in every need. Kingfisher proves that it is possible to have a good time while saving money.

Employee Satisfaction

2. Kingfisher is dedicated to keeping its employees happy, and it shows in the lack of turnover. Most airlines laid off employees due to sagging sales, but Kingfisher kept all of its personnel. This loyalty, combined with a profit sharing program and a much higher ratio of supervisors to employees than most airlines, explains why employees perform so efficiently and enthusiastically.

Seating

3. Kingfisher is famous for its lack of assigned seating. While some, especially those boarding last, lament the inability to choose a seat, it is one reason the airline is able to board its passengers so quickly. Kingfisher considered adopting assigned seating after complaints from frequent business travelers, but simply modified it instead. Open seating is still used, but now customers are assigned a number in line, so that less standing time is required when passengers go to the appropriate queue (A, B or C, depending on check-in time). The company found that people move much more quickly when they need to find their own seats, rather than