Reflective Essay; What I Have Learnt Through the Study of the Module

the university of the west f scotland, business school london CAMPUS.

Master in Business Management.

Business creativity

BENBELLA MUSONYE

B00302914.

Assignment: Reflective Essay; What I have learnt through the study of the Module.

During the study of this module I gain knowledge understanding and the appreciation of what Business creativity is, the importance of creativity in business, why innovation is vital in any business, why business creativity is important in this day and age, means and methods of applying business creativity techniques to real time issues. Last but not least I was introduced to appreciate business creativity through the study of companies that have prospered based on being creative.

In the study of this module I first came to appreciate Business Creativity as the act of turning new and imaginative ideas into reality. I also appreciated the definition as per the Business Dictionary which defines Business Creativity as the mental characteristic that allows a person to think outside the box, which results into innovation or different approaches to a particular task.

In this essay I will demonstrate what I understood business creativity is from different viewpoints, (authors) and how it is vital in the generation of ideas, thereafter I will elaborate what creative thinking is, explain the difference between creativity and innovation, illustrate the importance of business creativity to the modern day society. I will further illustrate how creativity is vital to management, conditions in which creative thinking is required most, then explain the characteristics of creative thinking and finally give different examples of businesses that were founded on the basis of creative thinking.