Relationship Management Systems

Abstract

The use of customer relationship management systems has changed the game in how relationships are formed, made better, and kept. Constant technological advances in the technology and custom organization specific which can be integrated throughout the system has made this system a must have within a business. This report examines the early history and development of (CRM) from its early years as a contact database to a flourishing system that can achieve all of the practices envisioned by its pioneers. This report also analyzes the business specific applications the system is used for, as well as defined strategies in attaining these goals. Practical ways in how to implement the system is also discussed.

Conclusion

Customer Relationship Management software has derived a long way since its inception in the early 80s, its continuous evolvement to specific needs related by organizations has helped it flourish in becoming a must have system within many businesses. The systems capabilities are consistently growing and relationships with clients are being measures towards specific marketing needs, which are helping organizations both tend to the customer needs and the organizations efficiency. All in all, (CRM) is a system that has shown itself both beneficially and contrarily that it can be customized to the point in which an organization can specifically implement it in a way that will be successful for the company. While CRM is already thriving, due to its pace and to where it has already gotten, I believe it will continue on this trend in the long run.