Review of Corporate Strategy of an International Corporation

Contents

Introduction        2

1        Analysis of the external environment        3

1.1        Analysis External Environment        3

1.1.1        Political        3

1.1.1        Economic        3

1.1.2        Social        4

1.1.3        Technological        4

1.1.1        Environment        5

1.1.2        Legal        5

1.2        Five Forces Analysis for the industry        6

1.2.1        Substitution        6

1.2.2        Threat of New Entries        6

1.2.3        Rivalry        7

1.2.4        Power of Suppliers        7

1.2.5        Power of Buyers        7

2        A business Identify the core resources and competences of the corporation        9

2.1        SWOT Analysis        9

2.2        Resources, Asset & Capabilities        10

2.3        Capabilities Identification        11

2.4        Core competencis of Research In Motion        12

3        The corporation’s key strategic choices        13

3.1        Strategic Clock        13

3.2        BCG Matrix        14